Promise and payoff aligned
A title that overshoots the content trades a click for a drop-off. Titles are generated against the actual evidence beats in the script, and the cold open is written to satisfy the specific curiosity the title opens.
All capabilities
Capability · 06 of 07
Title, hook and thumbnail brief, treated as one unit.
Packaging is authored alongside the script so the promise made in the title is the promise the cold open delivers.
Title
Curiosity gap, ≤ 60 chars
Hook
First eight seconds
Thumbnail
Frame brief from stills
Description
Chapters + attributions
Thumbnail as a frame, not a collage
The thumbnail brief nominates a still from the episode's own set, with subject scale and contrast checked for legibility at small size, so packaging and footage share one visual language.